Also not unlike TikTok’s Creator Fund, which had launched just a few months prior. The more popular the video, the more of that total prize pool users can earn. Snap also said it would offer a $1 million daily prize pool split among the most popular videos. The app also waded into the TikTok competition by starting “Spotlight.” Spotlight highlights user-created videos (like, say, those on TikTok) that could be up to 60 seconds long. Still, Snapchat’s loss of favor among the young has been documented since Kylie Jenner sent its stock plummeting with a single tweet back in 2018. Snap isn’t suddenly sending out notifications to post at a specific time, which is arguably the more critical difference that separates BeReal from its counterparts.

Yes, the dual camera is eerily reminiscent of that used in BeReal, but the core usage has been translated to fit Snapchat. When you want to identify a song playing around you, just hold your finger down on the camera screen. It should be noted that this isn’t a complete knockoff. Thats right, you can Shazam songs in the Snapchat app. While it was once the one getting copied when the much-bigger and then-Facebook-now-Meta-owned Instagram replicated its “Stories” feature, Snap is now looking to newer social media platforms like BeReal for inspiration. With this, parent company Snap has solidified itself as an aging social media app.

Snapchat camera